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publisher revenue testing

Lead Member

Lead Member

Hemant Jain

Chairperson

Puneet Jain is an accomplished leader with over 20 years of experience in strategic management and organizational growth. As Chairperson, Puneet drives the committee's vision, fostering innovation and collaboration to achieve impactful community outcomes.

Publisher Revenue Committee

The DNPA Publisher Revenue Committee focuses on strengthening the digital revenue ecosystem for member organizations. It serves as a platform to discuss monetization strategies, explore scalable revenue models, and address challenges related to market dynamics, platform dependencies, and regulatory developments.

Members

Puneet Gupt
Puneet Gupt
Salil Kumar
Salil Kumar
Gaurav Arora
Gaurav Arora
Faizan
Faizan
Dhruba Mukherjee
Dhruba Mukherjee
Navaneeth LV
Navaneeth LV
Rishi Darda
Rishi Darda
Abhishek Karnani
Abhishek Karnani
Puneet Singhvi
Puneet Singhvi

Key Focus Areas

  • Improving monetization across direct and programmatic channels
  • Exploring alternative revenue streams such as subscriptions, memberships, branded content, and commerce
  • Evaluating revenue-share models with platforms and intermediaries
  • Sharing benchmarks, best practices, and success stories from within the member network
  • Engaging with third-party solution providers for yield optimization, pricing intelligence, and ad operations

Structure

  • Chairperson & Vice Chair Person : Appointed from a member organization
  • Core Members: Revenue, business strategy, and ad operations heads from member companies
  • Working Format: Regular discussions, expert sessions, data-driven insights, and solution showcases
  • The committee aims to empower publishers with actionable insights and collaborative solutions to drive sustainable digital revenue growth.
  • Engaging with third-party solution providers for yield optimization, pricing intelligence, and ad operations

For further details, contact:
Sujata Gupta - [email protected]