Digital News Publishers Association (DNPA) Facilitates Magnite Access to Streamline Access to Premium Inventory and Audience Data

MUMBAI – October 8, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and the Digital News Publishers Association (DNPA), which represents 22 of India’s leading news media publishers, today announced that several DNPA members have enabled Magnite Access. DNPA publishers will leverage Magnite’s self-service tool to discover and activate first- and third-party audience segments, streamlining access to premium inventory and audience data.

With Magnite Access, DNPA’s member publishers are empowered to implement a shared data infrastructure that enables them to create and deploy high-value audience segments across their premium inventory. This unified ecosystem supports Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals, helping deliver greater value to both publishers and advertisers. It also unlocks the ability to create cross-publisher audience packages—such as curated segments of travel enthusiasts—providing additional value.

“This tie-up represents a forward-looking approach to addressing long-standing industry challenges and underscores our commitment to innovation and collaboration,” said Sujata Gupta, Secretary General of DNPA. “Working with Magnite enables us to leverage advanced technology to deliver greater value to advertisers while maintaining greater control over our audiences and premium inventory.”

“Magnite is proud to power this first-of-its-kind collaboration,” said Gavin Buxton, Managing Director, Asia at Magnite. “By enabling DNPA publishers to unify and activate their audiences through our technology, we are helping elevate the value of independent journalism and provide scalable, sustainable solutions that benefit both the buy and sell sides.”

About Magnite

We are Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, vibrant Mumbai, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About DNPA

The Digital News Publishers Association (DNPA) is a collective of India’s leading digital news media organizations, committed to promoting high standards of journalism, safeguarding the interests of publishers, and driving digital innovation. Representing trusted news brands with deep editorial legacies and extensive digital reach, DNPA works to shape policy, foster best practices, and build sustainable business models for the future of digital journalism.

Media Contact:

Magnite
ideosphere Consulting, Ltd.
[email protected]

DNPA media Contact
[email protected]